Business cooperation between Cross
communications and RHII (Republic Health
Institute) has lasted since May 2006.
After series of introductory meetings and
evaluation of current media moment for RZZO, a
detailed strategy concerning actions, events and
public appearance has been defined.
Also, a three-month and six-month plans have
been determined with the list of journalists
and editors with whom the RZZO would do
business. The aim of all this was to intensify
those good relations that already existed with
certain media, to improve with those media that
relationship was not at the satisfactory level,
and, also, to establish new media relations with
the ones that have not existed.
These activities were followed by gathering of
the existing press material already existing
with RZZO, creating new general press release
and having a few meetings with information
department of RZZO.
Nevertheless, the check up of the current
conditions has been done including –
presentations forms, establishing clipping,
photo and printed material archives. During this
process it has been determined what was missing
and what should have been finalised.
TV and radio appearance (eg. Appearance
on TV Pink)
Being the guest of an editorial office -
Svetlana Vukajlović has been the guest of
several important editorial offices, such as the
one of newspaper Blic.
There has been a number of interviews for
newspapers and magazines, such as
Politika, Danas, Ilustrovana.
There has been a number of interviews for
daily newspapers and magazines
(eg. Politika, Danas, Ilustrovana)
Moreover, there have been published
specialised texts through which Svetlana
Vukajlović has directly spoken to patients, as
well as the experts in Serbia (eg. The
Economist)
“Female Government”
Last year daily newspaper Blic started the
action to promote the most successful women of
Serbia by appointing them to the positions
within a so called ‘’Female Government’’. During
a few week voting a complete composition of that
imaginary government was made. The whole purpose
of that action was to give women more important
role in governing the country. The position of
the Health minister was appointed to Svetlana
Vukajlović. Afer the appointing to the position
a media promotion of ‘’new minister’’ has been
performed, along with the promotion of
everything she has done and planed to do for
RZZO.
