• Cross Communications was hired by Apatin Brewery to create and realize PR activities in order to present the brand Jelen Beer on this year’s fifth Beer Festival- Beer Fest.

• Within the period of the 14^th August until 17^th August three events were organized to create and intense the communication with media, as well as, to present the newest plans and activities of Apatin Brewery and their appearance on Beer Festival- Beer Fest.

Celebrity drinking beer contest

          Description of the event:

• On the third day of Beer Festa, on the stall of Jelen Beer, journalists of the most important printed and TV media had a chance to check and taste the beer poured by celebrities. At first Darko Solomun gave the lecture to the  "contestants" about the proper beer puoring, and then Red Star footballers Basta, Molina, Tutorić, singer Jellena, RTS TV presenters Petra Cvijić and Miloš Urošević, TV Pinka presenter Vanja Cvetkov and Blic journalist Aleksandra Dinić wearing Jelen Beer t-shirts demonstrated their skills in drinking beer. Famous RTS TV presenter Dejan Pantelić hosted the competition, and the jury of Apatin Brewery declared the best: Petra Cvijić, Jellena and Dušan Basta. All the contestants received the certificates, while the winnwers were given special prizes.

          Cross Communications was responible for:

• PR support of the event
• Providing and organising arrival of the celebrities